UNT Mayborn TikTok Account
I was the Art Director for the UNT Mayborn School of Journalism's TikTok account, something we started in the fall of 2021. My duty was to help conceptualize and execute the filming and editing of the TikTok videos, both in-app and externally. This account was created to help increase student enrollment and engagement with the journalism college. Because of this account, I was able to not only able to improve my skills in video advertising concepts, but also become more skilled at using the TikTok app and its internal tools.
International Paralympic Committee
This Project is from copywriter and fellow Austin-ite PK Gifford, who created this ad for the International Paralympic Committee during A University of Texas Copywriter's Seminar. I was fortunate enough to create the visual component of this piece, and the ad is credited with a silver Addy (Copywriting) from the 2022 Austin Addys.
Contadina Tomato Sauce
This campaign was centered around the iconic Contadina lady, and putting her in situations and places where one may not expect. This is to drive home the idea that Contadina products are authentic, with a taste that's similar to what you would get if you picked the tomatoes straight from a Sicilian field yourself.
Frenchy's Lawn & Tree
This campaign was based around the company, Frenchy's Lawn and Tree Service, in Denton, TX. We wanted to market towards apartment complex managers whose complexes may need a bit of a landscaping makeover.
