This campaign was a project for my Advertising Campaigns class. We were given the client of LinkedIn, with the task of helping improve and increase the user base of their premium services. We decided to craft a B2B campaign, primarily promoting LinkedIn Learning to other large corporations to help create new, or update old training protocols for employees. Since COVID caused many businesses to fully digital, we saw LinkedIn Learning as a modern solution for training employees, rather than having people come in. This allows them to learn on the go, in the office, or even at home.
